Berkeley Apparel, Building Strong Brands Since 1907

vision	building our future
	Enabling people to express their personal Style and Confidence through our brands
mission	building strong brands
	By performing Excellence along 3 critical dimensions:
1 CUSTOMER	Superb Customer Service
2 PRODUCT	Excellent Product Quality and Innovation
3 PEOPLE	Creating a Rewarding, Inspiring and Challenging Workplace
strategy	building our business
	Implementing many Strategies through a Diverse and Extensive Customer Base: Many Brands Many Products Many Licensees - full collection of lifestyle products Many Innovations Many Satisfied Customers Many Creative Solutions Many Great People - Both internally & externally
building our people	by instilling 8 central values
	integrity Doing what's right customer-centred We succeed when they succeed accountability Taking personal responsibility respect Treating people with dignity excellence Insisting on quality quality At the heart of the company and in everything we do innovation Satisfying real needs with unique ideas interdependancy Your great work becomes the next person's great work

telephone:	+61 3 9300 9888
facsimile:	+61 3 9300 9889
tollfree:	1800 676 973
post:	Berkeley Apparel: 503 Ballarat Rd. Sunshine, Victoria, 3020 Australia
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